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Gold Coast
Region :: Campaigns & Programs
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This page provides a
summary of each of the four
campaigns and programs. For more
detailed information on a specific campaign
or program, please visit the individual page
for each. Those links are located in
the left navigation Quick Links on this page
or as a tab at the top of each of the
campaigns or programs below.
   
 
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Network for a Healthy
California—
Latino
Campaign
is a Public Health
initiative led by the
California Department of
Health Services. Its
purpose is to empower
low-income Latino adults and
their families to consume
the recommended amount of
fruits and vegetables and
enjoy physical activity
every day by providing
consumer education and
opportunities for action. |
The
Latino Campaign provides tips and
tools to help low-income Latino
families take charge of their
families’ health to help reduce the
risk of serious health problems,
including obesity, type 2 diabetes,
heart disease, and certain types of
cancers. For information about the
local Gold Coast Region Latino
Campaign, please feel free to
contact
Mary Arévalo,
Latino Campaign
Manager,
805.677.5255.
Strategy
Empowers low-income Latino
adults and their families to consume the recommended
servings of fruits and vegetables and engage in at
least 30 minutes of physical activity every day.
Reach population
Eligible Latinos ages 18-54 and
their families.
Channels
Farmers’/flea markets,
supermarkets, neighborhood grocery stores, direct
health service providers, Latino festivals, regional
events and community organizations.
Latino
Campaign
Resources
Located on the Useful Resources Web
Page
Contact :: Latino Campaign
Mary Arévalo,
Latino Campaign
Manager,
805.677.5255
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The
Network for a Healthy
California— Children’s
Power Play! Campaign is a
statewide nutrition
education program funded by
the Network through the
United States Department of
Agriculture (USDA)
Supplemental Nutrition
Assistance Program. The
Network for a Healthy
California— Gold Coast
Region Campaign is housed in
Ventura County Public
Health. For information
about the local Gold Coast
Region Children’s Power
Play! Campaign, please feel
free to contact
Carolina Ugarte,
MSW,
Children’s Power Play!
Campaign
Manager, 805.677.5262.. |
Strategy
To improve the health of youth and
their families through education,
intervention, outreach and
environmental changes, to prevent
chronic disease and promote healthy
weight.
Reach population
Eligible 9-11 year-olds (4th & 5th
graders). Eligible Latinos ages 18-54 and
their families.
Channels
Schools, community, community youth
organizations, supermarkets,
farmers’ markets & media.
Children's Power
Play!
Resources
Located on the Resources Web Page
Contact :: Power Play! Campaign
Carolina Ugarte,
MSW, Children’s Power Play! Campaign
Manager,
805.677.5262
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The
Network for
a Healthy California— Physical Activity
Integration Program is
a public health initiative lead by
the
California Department of Public
Health, administered by the
Public Health Institute, and
funded by
USDA SNAP, known in California as
CalFresh.
Its purpose is to assist
Regional Networks, The
Fruit and Vegetables Campaigns,
Local
Incentive Award Programs,
Faith-based programs, Food Security
Initiatives, and other Special
Projects and partners to integrate
Physical Activity into nutrition
education efforts and programs.
Strategy
Assist partners to integrate Physical Activity into
nutrition education efforts and programs.
Reach Population
Network
funded programs and qualifying non-Network
funded programs
Channels
Regional Networks,
The Fruit and Vegetables Campaigns, Local Incentive
Award Programs, Faith-based programs, Food Security
Initiatives, Community Based Organizations Direct
Health Service Providers and other qualifying
Special Projects and partners.
Physical
Activity Integration Resources
Located on the Resources Web Page
Contact ::
Physical Activity Program
JoAnn Torres, Interim
Physical Activity Specialist,
805.677.5276
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The
Network for a Healthy California—
Retail Program
is a public
health initiative lead by the
California
Department of Public Health,
administered by the
Public Health
Institute, and funded by
USDA SNAP,
known in California as
CalFresh.
Its purpose is to facilitate
partnerships between neighborhood
stores, supermarkets and community
based organizations to help increase
the consumption and purchase of
fruits and vegetables among
CalFresh
eligible Californians.
The Retail Program provides
retailers statewide with a unique
variety of tools, resources, and
outreach activities to inspire
healthy change among consumers. The
Retail Program also provides
retailers opportunities to increase
fruit and vegetable sales, therefore
improving the bottom line.
Strategy
Increase the consumption and
purchase of fruits and vegetables
among food stamp eligible
Californians.
Reach Population
Retail consumers
Channels
Qualifying Retailers and
community-based organizations
Retail Program Resources
Located on the Resources Web Page
Contact ::
Retail Program
Cristina Wells, Retail
Program
Manager, 805.677.5235
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