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Network for a Healthy
California—
Latino Campaign
is a
public health initiative
lead by the
California Department of
Public Health,
administered by the
Public Health Institute,
and funded by
USDA SNAP, known in California as
CalFresh.
Its purpose is to
empower low-income Latino
adults and their families to
consume the recommended
amount of fruits and
vegetables and enjoy
physical activity every day.
The
Latino Campaign also
works with communities
throughout
California
to create environments where
these behaviors are socially
supported and accessible.
The fruit, vegetable, and
physical activity objectives
are designed to reduce the
risk of chronic diseases,
especially cancer, heart
disease, type 2 diabetes,
and obesity. |
Strategy
Empowers low-income Latino adults
and their families to consume the
recommended servings of fruits and
vegetables and engage in at least 30
minutes of physical activity every
day.
Reach Population
Eligible Latinos ages 18-54 and their families.
Channels
Farmers’/flea markets, Latino festivals,
supermarkets and neighborhood grocery stores,
community based organizations, direct health service
providers, regional events and media.
Partnerships
The Latino
Campaign works directly with community leader to
help and enhance the health and well-being of the
Latino community.
Partnership Benefits
- Share
expertise, resources and experiences
- Expand local efforts
- Act
as spokespeople for the Latino Campaign
(option)
Advisory
Committee Member Benefits
- Work
together to address and meet the needs
of the community
-
Network on a local, regional and state
level
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Partner with public, private, and
non-profit organizations
Latino
Advisory Committee
Fact Sheet
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Volunteer Opportunities
The Latino Campaign is looking for volunteers who
can help us reach out to the Latino Community with
the Campaign messages and program activities. If you
would like to support this work in any way, please
contact
Mary Arévalo,
Latino Campaign
at 805.677.5255 or
mary.arevalo@ventura.org.
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Latino Campaign
Resources
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The Latino Campaign provides a variety of
resources and tools, such as: Toolbox for
Community Educators, Recipe Books,
informational links and more. To view all
resources and for more information, please
see our
Resources Web Page.
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Fruit, Vegetable, and Physical Activity Toolbox for
Community Educators
Toolbox
for Community Educators
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Community educators can easily teach
low-income adults about eating the
recommended amount of fruits and vegetables
and enjoying physical activity every day.
The Toolbox Website contains lessons with
supporting handouts, resources, and
evaluation tools while the Toolbox Kit
provides all information available from the
Web site as well as two educational videos,
five decks of fruit, vegetable, and physical
activity playing cards, a music CD, poster,
and produce guide.
- Toolbox
resources are free.
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Schedule a Toolbox Training or view
upcoming trainings. (Trainings are
available free of charge.)
Contact
Mary Arévalo,
Latino Campaign
Manager,
805.677.5255 or
mary.arevalo@ventura.org. Go to our
Calendar of Events to
view scheduled trainings.
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Toolbox forms - Completed forms
can be sent to
Mary Arévalo,
Latino Campaign
Manager,
via 805.677.5220 (fax), e-mail
mary.arevalo@ventura.org
or mail 2323 Knoll Drive, 3rd Floor,
Ventura, CA 93003.
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Healthy Latino
Recipes
These delicious recipes are a perfect way to get
your recommended amount of fruits and vegetables.
Latino
Cookbook
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Recetas
Latinas Saludables
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